Ideas for using Instagram Stories
Instagram has over 700 million monthly active users. Crazy numbers, don't you agree? However, few people know how to use Instagram Stories to get real results.
In this article, we'll show you how to use Instagram Stories, different Instagram Stories ideas you can try, how to schedule them to post automatically, and finally see the results.
Before we move on, let's take a look at what Instagram Stories are, the benefits of this feature, and how to create your first story!
What is an Instagram Story?
Instagram Stories is similar in functionality to Snapchat and Facebook Stories. For a limited time of 24 hours, you can upload and/or take a photo or short video clip for all subscribers to use.
There are many benefits to using Instagram Stories. Part of that is reaching a larger audience, driving traffic to your website, engaging your followers, and generating word of mouth about your new product/service. Here are some reasons to use this feature.
How To Create Your First Instagram Story
Instagram Stories are very easy to create and you can create a story with any account, personal or business profile. Keep it simple. When you download the Instagram app, you will see a small camera icon in the top left corner. Click to take a photo, record a video, or even start a live broadcast.
Instagram Stories also allows you to upload content captured/saved within the last 24 hours.
Swipe up to access the content you can upload to your Instagram story. If the content you're uploading is older than 24 hours, you can take a screenshot, crop it, and upload it to your story.
How to Use Instagram Stories: 9 Instagram Stories Ideas
Now we've covered the basics of Instagram Stories and how to get started. There's no reason not to use this feature! Let's dive into 9 ideas and learn more about how to use Instagram Stories.
Research shows that nearly one-third (31%) of online shoppers use social media channels to find new items to buy.
Instagram accounts for 8% of that. What does it mean? That said, if you have the right marketing strategy, you have a great chance of increasing your sales on this platform.
Instagram Stories allows anyone with 10,000 or more followers to add a link to their story, so you now have a better chance of generating sales and driving traffic to your site. This is one of the main reasons you should start using Instagram Stories.
To make your followers happy and generate more sales, you should consider special offers for people who follow you on Instagram. When users receive special offers, they are more likely to buy from you. They will be lucky if they follow you and may talk about your offer and follow you.
Exclusive Behind the Scenes
People want to know the story behind it, so why not show it? Can you let them know what it's really like?
This will definitely make them remember you and trust you more as they will have a better understanding of what you are doing.
No matter what your company does, you always have something to show your audience. For example, if you specialize in the DJ or music industry, you can talk about the behind-the-scenes story, and if you are a clothing manufacturer, you can show the steps of printing. There's at least one thing behind it that viewers will be interested in.
Influencer takeovers are a great idea to extend outreach.
Previously being a huge success on Snapchat, brands are now working with more influencers to do takeovers on Instagram due to the great ROI.
If you’re unsure what a takeover is, it’s when an influencer or brand takes over your story for 24 hours or a specific amount of time of which they will provide tips, news or exclusive content. They’ll advertise on their social media that they will be taking over the brand’s social media, resulting in the influencers followers, engaging and following the brand account.
As you might have guessed, influencer takeovers are known to help brands increase their following fairly quickly with a targeted audience. Just make sure you identify the right influencers to work with for the best results.
If you're writing a blog post, you can creatively break it up and share a key takeaway or key tip from an article in a story. For example, as in this article, you can create separate images for each section of your story that covers each idea of using Instagram Stories.
This is just one way to share the latest blog posts. Another might be to use Instagram's link swipe feature to direct your audience to a blog post on your site.
How to Use Instagram Stories
Regularly sharing helpful tips in Instagram Stories is a great way to grow your engaged audience.
You can also mention a specific topic or ask for advice from your audience, such as social media tips, content writing tips, content creation tips, and more.
Don't limit yourself to tips, consider sharing the latest news as well. ! Your followers will eventually come to you to learn what's new in the industry.
I am constantly receiving Q&A with influencers and brands. They are very successful and usually have a large audience.
Whether you're going live on Instagram or uploading a story, you'll get more engagement. Promote your Q&A as much as possible, and you'll see social growth in return.
We also encourage you to advertise your questions and answers on other social networks such as Twitter and Facebook. This way you can get extra followers as well. What I've seen is that influencers work really well when they have a CTA in their Q&A.
For example, ask your audience to click a link in your bio to receive exclusive content or assets.
One thing to note about the Q&A is that it only lasts for 24 hours, so please upload the full story!
Upcoming Products? A completely new service? Customers want to know!
Let's face it, we all want to know when a brand launches a new product or tool, and sometimes we get excited and want to know more.
Using Instagram Stories to share an exclusive synopsis of a new product or service will increase interest and word of mouth about your launch. You can also start building an email list with people you care about and keep it up to date until launch.
Notify me of new content
I've seen many Instagram users doing this on both personal and business accounts. This helps the audience stay up to date with the latest happenings.
By sharing an update on your story like a new piece of content covered with an emoji, it slightly builds up the interest to your audience, they may be tempted to click on your profile to see what the new content is. Not only that, but it also helps you let your audience know you’ve posted new content that they may not have seen yet due to the Instagram algorithm.
If you regularly go to events or even sponsor an event, you certainly should be adding that content to your Instagram story. It’s the perfect type of content. Your followers could then come and meet you, they’ll also find it quite nice that you take part in events and are humans that engage in person rather than just behind a screen!
How to use Instagram Stories - PhotoWall
So, after you've created a few Instagram Stories, it's time to measure them and see which one is the best for you. For the most useful stats, you should consider turning your Instagram account into a business profile. You can see even more detailed stats about your followers, content, demographics, and more.
To view your Instagram Stories stats, click the Stats icon on your profile, then scroll down to the Stories section. Here you can view impressions, reach, forward tabs, back tabs, closes, and responses for your story over the last 24 hours, 7 days, and 14 days.
Make sure to keep track of these stats as they will help you when it comes to best performing content that you should share on your story.
On To You
If you implement these nine Instagram story ideas into your marketing strategy, you’re bound to see more engagement and success on the platform. Whenever you post an Instagram story, remember to use features such as tagging locations, hashtags etc, those will all help increase your story reach, potentially resulting in more followers. And don’t forget to share this article with anyone who hasn’t yet figured out how to use Instagram Stories.
Summary: How to Use Instagram Stories
Instagram Story Idea: Special Offers
Instagram Story Idea: Exclusive Behind-the-Scenes
Instagram Story Idea:Influencer Takeovers
Instagram Story Idea: Blog Posts
Instagram Story Idea: Daily Tips
Instagram Story Idea: Q&As
Instagram Story Idea: Sneak Peaks
Instagram Story Idea: New Content Alerts
Instagram Story Idea: Events
Instagram Story Idea: Measuring Results
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